Looking for a solution to your style dilemmas?

Why are some women so confident in their style?  Even if they “shouldn’t”, why do they look SO good?  What’s their secret? What do they know that you don’t?

Ready to make your style dreams a reality?

Have you ever wondered why some women seem to inhabit their style so completely, so naturally, so uniquely, when maybe you seem to struggle and chafe against an idea of style that isn’t quite yours or to try to subscribe to an ideal of style that doesn’t quite fit you?

It’s easy to become overwhelmed, confused, disenchanted, blasé, skeptical, cynical or simply bored with the sheer number and variety of (not to mention inconsistencies in) those style messages.  Style can seem so hard to get right.

Don’t you wish you could find style answers that are tailored to who you are as a human being … not just a human body?


Already know your psychological type?

Right now, so much of the style information available to you confuses and overwhelms.  It’s trivial and superficial, it’s inconsistent and lacking in relevance to you.

You are:

  • An intelligent woman,
  • A woman of substance,
  • A woman with many facets to who she is, what she thinks and feels, and what she does.

You want:

  • Style information as intelligent as you are
  • Style information with substance that honors all that you are
  • Style information that doesn’t belittle or reduce, generalize or confuse.

You want a style solution that caters to YOU – not cookie cutter advice designed for Every Woman.

Don’t you wish you could find an intelligent, thorough and meaningful system for cutting through the style hype and getting to the essence of what style is for you?

You’ve been heard

We have cut through the fashion hype and uncovered the style essence that makes style meaningful.

We have created a style approach that treats you not only as a human being but a unique and wonderful woman.

What is 16 Style Types?

It’s style + type

Style =

How you dress and present yourself, your style pillars and values, your style strengths and style challenges, how you shop and where your style ideas and inspiration come from, your approach to establishing and maintaining your wardrobe, your approach to getting ready for the day, what priority you place on style and its significance to you, how you develop your style throughout your life, and ultimately how you express your style to the world.

Type =

Who you are, your psychological type. Your natural tendencies, your innate personality preferences. Why you are the way you are, how you see the world, how you make decisions, what energizes you, where you get your most trusted information from, what drives you crazy and what makes your heart and mind sing. When you understand your personality preferences, your ‘type’, you can better appreciate, rely on and use your natural gifts.

Why 16 Style Types?

There’s 16 because there are 16 psychological types according to the Jung/Myers Briggs model of personality (you may know of this through tools such as the MBTI®).

16 Style Types is like nothing you’ve seen or come across before. We’re not boasting, we’ve just done the research and know that no other system like this has been created before.  We’re excited by that, and we can’t wait to share 16 Style Types with you.

How did you find the connection between style and the 16 types?

  • We’ve spent three years researching the connection between style and personality and invested countless thousands of hours in developing our content.
  • We’ve interviewed women from each of the 16 personalities and tested our materials with women from around the world of each type.
  • We’ve done the work, and we know what we’ve created is of the highest quality. It truly is world-class.

We stand behind 16 Style Types as a peerless program.


Already know your psychological type?

What you will receive

  • 30-page illustrated magazine Style Type Report of over 8000 words including a blueprint for style growth and success (see inside here)
  • 10-minute video that delves into your Style Type giving you further insight and illustrative stories about your type bringing your Style Type Report to life
  • 40-page Style Profile workbook with questions and resources to help you bridge the space between your style essence and style expression
  • Get Traction resource containing a detailed road map of 10 ways you can get the most out of your Style Type Report and includes activities and exercises that work in conjunction with your Style Type Report Blueprint and your Style Profile

Who are we?

Jill Chivers

Jane Kise

Imogen Lamport

16 Style Types - Imogen head

Worldwide authority on psychological type,  Dr Jane Kise is the author or co-author of over 20 books on psychological type, leadership, education, and communication.  An award-winning leader in the psychological type field, Jane shares her depth of knowledge through widely, from a TED talk to corporate workshops and international conferences.

World-class expert on style, Imogen Lamport is a leader in the world of image consulting and reaches millions of women every year through her refreshingly intelligent and insightful style blog. Regularly called to speak at professional international conference and in the media on image related topics.

Global facilitator Jill Chivers is both an image consultant and psychological type expert, bridging the worlds of type and style. A regular on the media circuit Jill shares her expertise online as well as being hired by global firms to facilitate impactful learning programs.


Already know your psychological type?

What will your Style Type Report Give You?


You’ll finally understand why you approach style the way you do.  What a gift to give yourself. We understand you – and you too will be able to recognize and embrace the uniqueness that is YOU.


You’ll receive clear, specific-to-your-personality guidance on how to express your style.  This counsel is based on our deep understanding of your style essence, minus the fluff or hype.


You’ll be inspired to become your most stylish self, guided through your style journey to understand where you are now, and how you can confidently improve and enhance your style and image.

What’s inside my Style Type report?


Already know your psychological type?

How do I discover my style type and download my report?

It’s easy to follow these simple steps to discover your style type, if you don’t yet know or want to confirm and be confident in your style type. The process is entirely online, access it from anywhere using your tablet, laptop or desktop – not phone – for best onscreen experience:

  1. Make your purchase
  2. Receive your login via email (check spam/junk)
  3. Login via email instructions
  4. Discover your style type- Best Fit Type Process
  5. Make selections and confirm your style type
  6. Download your Style Type Report

How does the Best Fit Type Process work?

Our innovative custom-made 3 step Best Fit Type Process is a new way of discovering your personality type, resulting in highly accurate, validating and transformative results.  Once you have purchased and logged in, the steps to discovering your style type and receiving your report are:

  1. Watch videos
  2. Read type descriptions
  3. Review infographics
  4. Compare preferences and make your choices
  5. Confirm your style type
  6. Download your 30 page Style Type Report

You’ll love your Style Type Report and will use it as your lifelong guide to navigate, embrace and fall in love with your style.


Already know your psychological type?

©2023 16 Style Types


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